Sunday, November 27, 2011

The NBA Post-Lockout Template to Appeasing Fans


This clip has plenty of funny and heartfelt moments in what can called a league-wide 'welcome back' lovefest. You have a baby-faced Steve Nash introducing himself to the Dallas community, and Dikembe Mutombo having a bro session with the Hawks mascot. Notice how fat Kemp is. They did it right in '99, even if there was a significant drop in attendance. Open up practices and team scrimmages to the public. Have the players greet all the fans and offer countless autograph sessions, photo opportunities, and free giveaways. The goal now may be to drastically discount the price on NBA League Pass and preseason games. We'll see by the end of this '11-'12 season and playoffs how big of a drop-off in attendance and revenues occurs. 

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